Jequiti is a beauty and personal care company offering a wide range of products including shampoos, conditioners, makeup, perfumes, and nail products. Their professional-grade hair care line, FYO, addresses various hair needs such as hydration, reconstruction, detox, and color protection. Jequiti emphasizes the impact of beauty products on self-esteem and creativity, providing fragrances for women, men, and children. The company supports a multi-channel sales approach with options for consultants and online stores. Their portfolio includes items for hair, makeup, perfumery, and body care, with products developed through scientific research and technology to deliver salon-quality results at home.