Mented Cosmetics, founded in 2017 by Co-Founders KJ Miller and Amanda E. Johnson, is a Black-owned beauty company committed to inclusivity. They specialize in makeup products designed to complement all skin tones, with a focus on pigment, essential routine products, and vegan formulations. Their product lineup includes foundation, concealer, lipsticks, blush, bronzers, eyeshadow, and various beauty tools. The brand guarantees products that are vegan, cruelty-free, and free of parabens and toxic ingredients. Mented Cosmetics emphasizes celebrating all hues and creating beauty products that make everyone feel represented and included. They offer shade matching quizzes and complexion consultations to help customers find their perfect match. Their online store features best sellers, gift guides, artist collections, and promotional offers to enhance the shopping experience.