Fresh is a skincare and beauty company founded in 1991 in Boston by Lev Glazman and Alina Roytberg. It offers natural cosmetics, including skincare, lip care, bodycare, and fragrance products. Known for combining potent natural ingredients, ancient rituals, and modern science, the brand provides products that focus on high efficacy and sensorial experiences. Their collections include popular offerings such as the Kombucha Collection, Black Tea Collection, and Crème Ancienne, addressing concerns like aging, hydration, brightening, and skin texture. Fresh products are sold globally through boutiques, retail stores, and online, with a strong presence in the United States and international markets. The company emphasizes innovation, sustainability, and a heartfelt customer experience, exemplified by their auto-replenishment service and gift options. They also maintain extensive global retail locations and provide expert advice and skincare education on their website.