Naturtint USA offers USDA Certified BioBased permanent hair color products that are up to 90% naturally derived and formulated without ammonia, parabens, or heavy metals. Their products provide vibrant, long-lasting color with up to 100% gray coverage, nourished with plant-based ingredients and are vegan and cruelty-free. Naturtint has a product line including permanent hair color for women and men, root retouch, color care shampoo & conditioner, hair food masks, and styling products. The company is committed to scientific innovation, eco-friendly manufacturing, and transparency. Their products are sold online and in various retail stores nationwide including Amazon, Walmart, and health food stores. They emphasize safety with comprehensive allergy and safety advice and offer customer support via phone and email.