Hoyu America, Co. is dedicated to bringing innovations in hair color and hair care products from Japan to the United States. Hoyu is a premier hair coloring company, dominating the market in Japan and active in over 70 countries, with a rich history dating back to 1905. Their product line includes permanent and semi-permanent hair colors, hair care products, and professional salon products. Hoyu emphasizes research and development, with a focus on safety, innovation, and environmental responsibility. The brand portfolio includes Bigen, Hoyu Professional, and Color Your Heart products, catering to consumers and professionals alike. Hoyu combines advanced technology with customer-focused development to deliver products that enhance beauty and confidence worldwide. Their slogan, “COLOR YOUR HEART,” encapsulates their mission to bring joy and color to people’s lives through hair fashion.