Araceli Beauty was founded in 2018 with a mission to create high-quality, cruelty-free makeup that is easy to use, accessible, and empowering. The brand reflects the founder’s expertise as a licensed beauty professional and makeup artist and incorporates her Mexican heritage with ingredients like blue agave oil from Jalisco. Araceli Beauty offers inclusive beauty products designed for everyone, featuring everyday essentials and statement makers. Their product range includes eyeliners, mascaras, lip liners, highlighters, blushes, sponges, brushes, and other makeup tools. The company emphasizes simple and elegant beauty solutions, cruelty-free formulations, and regional sourcing of ingredients. Customers can shop a diverse portfolio crafted to simplify routines without compromising performance. The products are sold mainly through the Araceli Beauty online store and possibly wholesale via linked platforms.