Anastasia Beverly Hills is a global beauty brand founded by Anastasia Soare, the creator of the patented Golden Ratio® eyebrow shaping method which was a breakthrough in the brow industry in 1997. The company offers a broad range of makeup products including eyebrow makeup, eyeshadow palettes, lipsticks, blushes, foundations, and more. Their products are designed to provide professional-level results that are easy to use for all skill levels and include fan-favorites like Brow Wiz®, MicroStroke Brow Pen, and Lip Velvet. They emphasize innovation, quality, and inclusivity with product lines available in diverse shades and suitable for all skin types, offering tools and sets for complete makeup routines. The brand combines expertise from its Beverly Hills roots with modern advancements in cosmetics to create timeless and versatile looks. Anastasia Beverly Hills is backed by a strong commitment to cruelty-free, vegan products. With a worldwide presence, they also provide services such as salon experiences and are known for their iconic eyebrow products.