Alterna Haircare is a brand offering a complete line of hair care products, including shampoos, conditioners, treatments, and styling products, with a focus on anti-aging hair care. Their Caviar Anti-Aging collection features products enriched with caviar extract and marine botanicals designed to nourish, strengthen, and protect hair from aging, environmental, and chemical damage. The products address various hair needs such as volume, texture, shine, and repair damage, and are free from parabens, sulfates, phthalates, and synthetic colors. Alterna Haircare emphasizes a clean and transformative hair care experience inspired by skincare science. Their offerings include styling mousses, replenishing moisture masques, and moisturizing shampoos that restore hair’s fullness, softness, and manageability. Alterna Haircare products are available through multiple online and retail beauty outlets. The brand is owned by Henkel Corporation.