Seoul2u is an online retail company specializing in the distribution of Korean beauty and skincare products. Operating within the e-commerce and cosmetics industry, the company sources a variety of personal care items directly from South Korea. Its offerings are intended for consumers interested in Korean beauty trends and skincare routines, primarily targeting customers in Indonesia. Seoul2u provides a platform that facilitates convenient access to authentic Korean products for individual buyers. The company focuses on bridging the gap between Korean cosmetic brands and the Indonesian market through its online presence.