Kicks AB is a retailer operating in the beauty and cosmetics industry, primarily serving customers in the Nordic region. The company offers a range of skincare, makeup, fragrances, and personal care products through both physical stores and an online platform. Its target audience includes individual consumers interested in personal grooming and beauty products. Kicks collaborates with various well-known brands to provide a diverse selection aimed at meeting different customer preferences and needs. The company focuses on accessibility and convenience in the distribution of beauty products.