Cleure is a personal care brand specializing in sensitive skin products, including oral care, hair care, skin care, and body care. Founded by Dr. Flora Stay, a dentist with over 30 years of experience, Cleure offers fluoride-free, sulfate-free, gluten-free, fragrance-free, and salicylate-free formulations aimed at reducing irritation and promoting healthy skin. The company emphasizes transparency in its ingredients, avoiding common allergens and irritants such as sodium lauryl sulfate, artificial fragrances, and essential oils. Cleure’s products are developed with dermatologist and allergist input, and are recommended by healthcare professionals for conditions including sensitive skin, eczema, acne, and aging skin. The brand operates primarily online with limited retail presence and ships worldwide. Customer support and a generous return policy support customer satisfaction.