Vita AS is a Norwegian company operating in the retail industry, specializing in health, beauty, and personal care products. The company manages a chain of physical stores as well as an online platform, providing a range of cosmetics, skincare, and wellness items. Its offerings are designed for consumers seeking everyday beauty and health solutions. Vita primarily serves individual customers in Norway, focusing on accessible products within the health and beauty market. The company aims to maintain a broad selection to meet the varied needs of its clientele.