Twig and Willow operates within the home décor and lifestyle industry, specializing in handmade and artisan-crafted products. The company offers a range of items including candles, textiles, and decorative accessories designed for residential settings. Their products are primarily intended for consumers seeking carefully curated and thoughtfully designed home goods. Twig and Willow focuses on craftsmanship and the use of quality materials to meet the needs of individuals looking to enhance their living spaces. The company serves a market that values both aesthetic appeal and practical functionality in home décor.