True Keratin UK offers environmentally friendly hair care products specifically designed for different hair types and lifestyles. The company focuses on providing solutions that target specific hair goals, moving away from generic mass-produced products. Their product lines include shampoos such as Moroccan Shampoo, Bio Care Shampoo, Grapefruit Clarifying Shampoo, and Summertime Shampoo, which cater to various hair needs like hydration, nourishment, and sun damage repair. True Keratin uses botanical certified organic ingredients and amino acids to rebuild and restore hair from the inside out. Their commitment extends to sustainability, using biodegradable packaging with EcoPure® plastic. The brand aims to promote natural hair potential with a holistic approach to hair care. Products are available through their online shop and salon partners.