BOBOconcept is a hair salon and professional cosmetics store based in Sofia. The company offers a wide range of professional hair care, manicure, face and body cosmetics, makeup, men’s care products, perfumes, and hair styling accessories. They carry numerous well-known brands like Kérastase, Loreal Professionnel, Redken, Moroccanoil, Milk Shake, and many others. The salon services combined with a comprehensive product store make them a key player in the beauty industry. Their product range includes shampoos, conditioners, hair masks, styling products, hair color, sun protection for hair, and specialized care products. Additionally, they provide niche perfumery and special offers across various categories. The company emphasizes quality and diverse professional beauty solutions.