DAX was born in the city of Tijuana, BC within the Dorian’s Business Group thanks to the vision of two businessmen; DAX a unique concept inspired by stores in North America through the trips made by one of them. It began with small gondolas installed inside MAS clothing stores, having great acceptance by consumers, giving rise to the opening of the 1st DAX store, which was inaugurated in 1989 on Calle Niños Héroes located in the downtown area of ​​the city. , store that to date continues to operate.