Tarte Inc. is a cosmetics company specializing in high-performance, cruelty-free makeup and skincare products. They offer a wide range of beauty products including concealers, mascaras, lip products, and skincare formulated without over 200 harmful ingredients. The company is known for products like shape tape™ concealer and maracuja juicy lip collection, delivering makeup with nourishing, natural ingredients. Tarte emphasizes sustainability, kindness, and high-quality formulations that perform well while being good for skin. Their products cater to various skin types and concerns, offering options like hydrating, full coverage, and matte finishes. Tarte provides various virtual tools like quizzes and try-ons to help customers find their ideal products. They have a strong online presence and offer international shipping with region-specific online stores.