Starcurls operates within the hair care industry, specializing in products designed for individuals with curly and textured hair. The company develops and offers a range of hair care solutions aimed at addressing the specific needs of diverse hair types, focusing on moisture, definition, and manageability. Its target customers include people seeking specialized hair care products to maintain and enhance natural curls. Starcurls positions itself as a provider of hair care options that cater to the unique characteristics of curly hair, supporting both everyday hair maintenance and styling needs.