Soulynz operates within the health and wellness industry, focusing on natural skincare solutions. The company develops and offers a range of skincare products designed to support and enhance skin health. Its products are primarily intended for individuals seeking natural and holistic alternatives for their skincare routines. Soulynz emphasizes the use of botanical ingredients in its formulations to address various skin concerns. The company serves consumers in New Zealand and potentially broader markets interested in natural personal care options.