SoftSheen-Carson is a company operating in the personal care and beauty industry, specializing in hair care products designed primarily for multicultural and ethnic hair types. The company develops and distributes a range of hair care solutions, including shampoos, conditioners, styling products, and treatments. SoftSheen-Carson serves consumers seeking products tailored to the unique needs of textured and curly hair. The company works within the broader market of cosmetic and hair care brands, focusing on addressing diverse hair care requirements. Its offerings are available through various retail and professional channels.