Smashbox Cosmetics is a cruelty-free makeup brand known for its high-performance primers and makeup products. The company offers a diverse range of cosmetics including primers, foundations, eye products, lips, and more, designed to provide long-lasting wear and flawless finishes. Smashbox prides itself on delivering studio-tested makeup that performs well both on camera and in everyday life. They emphasize inclusivity with tools like foundation shade finders and primer quizzes to help find the perfect match. Smashbox also promotes sustainability and support for racial justice initiatives. The brand operates a loyalty program called SmashCash Rewards offering discounts and exclusive benefits. Founded and created at Smashbox Photo Studios in Los Angeles, they aim to perfect makeup application with products free from animal testing.