SM Beauty is a company operating in the beauty and personal care industry, based in Ukraine. It specializes in the distribution and retail of cosmetic products, including skincare, makeup, and related accessories. The company serves individual consumers as well as professional clients such as salons and beauty specialists. Its product range includes items from various brands, catering to a diverse clientele interested in beauty and grooming. SM Beauty focuses on providing access to a wide selection of beauty products within the regional market.