Shades of Afrika is a company specializing in the retail and distribution of African-inspired fashion and lifestyle products. It operates within the fashion and cultural goods industry, offering clothing, accessories, and home decor items that reflect African heritage and design. The company serves individuals interested in incorporating authentic African styles into their personal or home aesthetics. Its target customers include both those with cultural ties to Africa and others seeking diverse, culturally significant products. Shades of Afrika aims to provide access to a curated selection of items sourced from various regions across the continent.