The company behind sephora.com.tr operates in the beauty and personal care industry, offering a range of cosmetic products. It serves as a retailer providing various makeup, skincare, fragrance, and hair care items from multiple brands. Its target customers include individual consumers seeking beauty and grooming products. The company focuses on making these products accessible through its online platform, catering primarily to the Turkish market. Through its operations, it supports both international and local brands in reaching a wider audience.