Schwarzkopf is a global leader in hair care and hair color products with over 125 years of expertise. Founded in 1898 by chemist and pharmacist Hans Schwarzkopf in Berlin, the brand is renowned for innovation, precision, and stunning results in the hair industry. Schwarzkopf offers a wide portfolio including home hair color, professional hair color lines such as Igora Royal and Keratin Color, and hair care & styling products under the KERATÎME™ portfolio. Their products emphasize strong, healthy hair, color protection, and styling benefits powered by advanced technologies such as Multiplex Bonding Technology™. Schwarzkopf caters to diverse consumer needs with categories in hair color, hair care, and hair styling. They support customers with licensed hair stylists, virtual try-on tools, and expert tips. The brand focuses on self-expression and personal identity through hair, offering services globally and engaging customers via various digital channels.