Salling Group is a Danish retail company operating primarily in the grocery and general merchandise sectors. The company manages a range of supermarket chains and department stores across Denmark, serving a broad customer base that includes individual consumers and households. Salling Group focuses on providing everyday products and essential goods, encompassing food items, household supplies, and other retail offerings. As a key player in the Danish retail industry, the company aims to meet the daily shopping needs of local communities through its physical stores and online platforms. Its operations contribute significantly to the Danish retail market landscape.