The company has been present on the FMCG market for over 20 years. In Russia, Ruble Boom and 1b.ru means: a wide range of products for beauty, health and comfort at home; economical pricing policy; convenient location; own brand 1b.ru; exclusive direct supply of convenience goods from the U.S. and Canada, as well as taking care of customers and always interesting promotional offers with nice gifts and discounts.