Roots Beauty is a company operating in the personal care industry, specializing in hair and skincare products. The company focuses on developing formulations that cater to individuals seeking solutions tailored to natural and textured hair types. Its offerings are designed to support hair health and maintenance for a diverse clientele, including those with curly, coily, and wavy hair patterns. Roots Beauty provides products intended for everyday use by consumers looking for effective and accessible grooming options. The company’s operations encompass product development, manufacturing partnerships, and direct-to-consumer sales through its online platform.