Somethinc is a local beauty brand producing skincare, makeup, and beauty tools using high-quality and halal-certified ingredients. Their product range includes face care products like serums, sunscreen, lip scrub, facial wash, eye cream, and makeup products such as cushion foundation, mascara, lipstick, eyeshadow, and powders. They also offer beauty tools like brushes and beauty blenders as well as merchandise. Somethinc frequently collaborates with local and international artists and brands to create limited editions. The brand is committed to providing premium quality products at affordable prices, offering various bundles for skincare and makeup with discounts. Somethinc is innovating regularly with new product launches nearly every month. They also provide promotions including free shipping, discounts, cashback, and flash sales to make their products accessible and cost-effective for customers.