Profumeria Pina Boscoreale was founded in 2006 by Pina, driven by a passion for beauty and perfumery. The store offers an approachable and familial atmosphere, managed by Pina and her daughter Rosaria Di Martino. They provide a broad selection of products including perfumes, beauty items, accessories, and professional goods for hairdressers and beauticians. Their offering features both luxury and commercial brands with ongoing discounts. Customers appreciate the quality focus and personal attention without employing additional staff. Besides perfumes, they sell fashion accessories and biological cosmetic lines such as Omia. The business is recognized locally for its personalized service and quality merchandise.