Price Attack is a retail company operating in the Australian market, specializing in the sale of electronics and consumer technology products. The company offers a range of items including smartphones, computers, gaming equipment, and related accessories. Price Attack serves individual consumers looking for competitive pricing on technology products as well as small businesses in need of hardware and electronics. The company operates both online and through physical stores to provide accessible purchasing options. Its business model focuses on the distribution and retail of electronic goods within the competitive consumer electronics industry.