PowerCity operates within the electronics retail industry in Ireland, specializing in the sale of consumer electronics and household appliances. The company offers a range of products including audio and visual equipment, kitchen appliances, and personal technology devices. Its services are designed to cater to both individual consumers and households seeking electronic goods for everyday use. PowerCity aims to provide accessible options for customers looking to purchase technology products through both physical stores and an online platform. The company focuses on facilitating convenient shopping experiences within the Irish market.