Polishop is a Brazilian retail company specializing in the direct-to-consumer sale of household products, personal care items, and electronics. Operating primarily in the retail and e-commerce industry, the company offers a range of goods designed to improve everyday living through practical and innovative solutions. Polishop targets individual consumers looking for convenient access to a variety of products via multiple sales channels, including online platforms and television shopping. The company focuses on providing products that cater to diverse consumer needs within the domestic market.