PEP Zambia operates within the retail industry, providing a range of affordable clothing, footwear, and household products. The company serves a broad customer base across Zambia, focusing on everyday essentials for individuals and families. It operates a network of stores aimed at making basic goods accessible to a wide demographic. PEP Zambia is part of the larger PEP retail group, which has a presence in multiple Southern African countries. The company’s operations contribute to the local economy by offering employment opportunities and supporting consumer needs in the region.