For all your exclusive perfumes and beauty treatments! In brasschaat Parfas perfumery we mainly sell ‘niche’ brands. According to Jennifer, niche perfumes and care are made out of passion, for a small audience, something that is not the case with mass market brands that are made for the big houses and where the nose is instructed to make an affordable perfume for target group X. Niche brands hardly think about cost price, target group and marketing. This does not mean that it is therefore always more expensive.