O Boticário is a company operating within the beauty and personal care industry. It develops and sells a range of products including fragrances, skincare, cosmetics, and hygiene items. The company serves individual consumers seeking personal grooming and wellness solutions. With a presence in multiple markets, it focuses on providing accessible beauty products through physical and online retail channels. O Boticário’s offerings cater to a diverse customer base, aiming to meet everyday personal care needs.