Notino.hu is operated by Notino, a company specializing in the retail and distribution of beauty and personal care products. It functions within the cosmetics industry, offering a wide range of products including fragrances, skincare, haircare, and makeup. The company serves individual consumers seeking beauty and grooming items, providing an accessible online platform for purchasing from various well-known brands. Notino’s business model emphasizes convenience through e-commerce, catering primarily to customers in Hungary and other European markets.