Notino.bg is an online retailer specializing in beauty and personal care products. Operating within the e-commerce and cosmetics industry, the company offers a wide range of items including fragrances, skincare, makeup, and haircare products. Its platform serves individual consumers seeking a convenient way to purchase products from various well-known brands. The company focuses on providing access to beauty products in the Bulgarian market, facilitating easy online shopping and delivery. Notino.bg operates as part of a larger international group that manages similar online stores across multiple countries.