Naija Naturals is a company operating in the natural hair care industry, specializing in products formulated for textured and curly hair. The company offers a range of hair care solutions designed to support the health and maintenance of natural hair types. Its target customers primarily include individuals seeking hair care products that cater to the specific needs of natural and afro-textured hair. Naija Naturals focuses on providing options that emphasize natural ingredients and formulations. The company serves both individual consumers and retailers within the hair care market.