Neila Beauty Store operates within the beauty and personal care industry, specializing in the retail of cosmetic and skincare products. The company offers a range of beauty items sourced from various brands to customers primarily located in South Africa. Its product assortment is designed to meet the needs of individual consumers seeking personal grooming and beauty solutions. The store functions as an online platform, providing convenient access to beauty products for a diverse customer base. Through its e-commerce model, Neila Beauty Store supports consumer demand for accessible and varied beauty products in the regional market.