Neelam Beauty is a Norwegian online store that sells 100% vegan, Norwegian-made lipsticks created from high-quality formulations. Together with Kosmetikklaboratoriet, quality has been a high priority and the best formulations have been used, while also taking sustainability and ethics into account. The lipsticks are luxurious, moisturizing, and have long-lasting colors for all lips. The founder, Neelam Anjum, is a doctor and passionate about helping disadvantaged girls and women with education for increased independence. A portion of the sales goes to support this cause. Neelam Beauty operates as an online store and prioritizes ethics and sustainability in its business model.