Naturally Ethical is a company operating within the health and wellness industry, specializing in natural and ethical personal care products. The company focuses on developing and supplying items that prioritize environmentally sustainable practices and ingredient transparency. Its product range is designed for consumers seeking alternatives to conventional personal care options, with an emphasis on natural formulations. The company serves individuals who are conscientious about both their health and the impact of their purchases on the environment. Naturally Ethical operates primarily in the United Kingdom market.