The Yousuf M.A.Naghi & Sons Group has its origins back in 1911 (G) when a local Jeddah resident, Mohamed Abdulwahab Naghi laid the foundations for the company. Not only did he start a small distribution business in Balad, Jeddah, but at the same time he also started what was to become an enduring tradition for innovative marketing. Innovation being the key word as he was one of the first in Saudi Arabia to use company-branded delivery trucks to improve name recognition. The business expanded and flourished and the Naghi name became synonymous as being one of major players in the kingdom’s developing economy.