The first Mikromarket began operating on December 3, 1996.
After ten years of operating in just one location, Mikromarket is starting to expand and build its own network of retail stores.
Today it operates in 177 locations , primarily in Novi Sad and in the surrounding towns of Rumenka, Futog, Kisač, Sremski Karlovci, Bački Petrovac, Kulpin , Beška, Krčedin, Novi Slankamen, Bukovac , Čenej , Veternik , Čortanovci , Petrovaradin, Kać, Budisava, Kovilj, Ruma, Dobrinci, Putinci, Begeč, Mosorin, Đurđevo and Lok. It employs over 8,000 workers.