Medimax is a German retail company specializing in consumer electronics and household appliances. Operating within the retail industry, the company offers a range of products including computers, mobile devices, audio equipment, and kitchen appliances. Medimax serves individual consumers seeking technology and electronic goods for personal and domestic use. The company operates through a network of physical stores as well as an online platform, providing access to its product offerings across Germany. Its focus is on delivering a selection of electronic products to meet everyday consumer needs.