Maxiconsumo operates in the retail industry, providing a wide range of consumer goods through an online platform. The company offers products across various categories, including household items, personal care, electronics, and groceries. Its primary customer base consists of individual consumers seeking convenient access to everyday products through e-commerce. Maxiconsumo focuses on facilitating online purchases and home delivery services within its operational regions. The company functions as a digital retail provider, connecting suppliers with end users through its website.