Maxi.rs is operated by Maxi, a company that provides retail services primarily in the grocery and everyday consumer goods sector. It operates a network of supermarkets and convenience stores across Serbia, offering a range of products including food, household items, and personal care products. The company targets individual consumers seeking accessible and convenient shopping options. Maxi functions within the retail industry, focusing on serving local communities with essential goods. Its operations include both physical stores and an online platform to facilitate customer purchases.