Google Business Profile is a service provided by Google LLC, a multinational technology company operating in the internet services and software industry. The platform enables businesses to create and manage their online presence across Google Search and Maps. Its primary users are small to medium-sized enterprises, local businesses, and organizations seeking to enhance their visibility to potential customers through accurate and up-to-date business information. By offering tools to update business details, respond to reviews, and gain insights, the service supports companies in maintaining effective digital engagement. The offering is part of Google’s broader suite of products aimed at helping businesses navigate and leverage online platforms.