The foundation of the online store makeupshop.ro in 2012 was based on the passion for the art of makeup, but especially the desire to broaden the horizons of the professional makeup products market in Romania. Today, theMakeupShop is the exclusive importer in Romania of several internationally renowned brands such as Sleek MakeUP, RealTechniques or NYX Professional Makeup and offers a wide selection of professional makeup products for all tastes, at a fair price-quality ratio.