LAWÉ BEAUTY is a family-run startup focused on holistic scalp care and healthy hair. Founded by Michael and Carolin Glückstadt, inspired by personal experiences with hair loss, the company aims to bring natural beauty and healthy scalp care to the forefront. They develop innovative hairbrushes using a Japanese technique that promotes scalp care and strengthens hair roots. Their products, such as the FIT BRUSH and FIT BRUSH GENTLE, are designed to gently detangle, massage, and cleanse the scalp and hair, supporting healthy hair growth and improved hair structure. The brushes emphasize ergonomic design, high-quality materials, and sustainability, being 100% recyclable. LAWÉ BEAUTY strives to be a trusted part of daily hair care routines, offering quality and confidence to customers.